Employee Advocacy Program
Employee Advocacy is the next generation solution to help employees engage in work content socially, improve internal engagement and create a buzz about the organization. The need for this program has come into focus due to issues such as employee engagement, internal communication, and brand trust.
User generated Content
- Brand Social Media Content
- Employee created content
Admin Approval
Share & Amplify
Employees, Partners, Clients, Customers, Alumni
Campaigns
- Targeted
- Multiple Platforms
- Scalable
- Specified Communication
- Alerts
Internal Engagement
Like & Comment, Share in Groups, post Content
Sustenance
- Recommendations
- Contests
- Rewards
- Mobile-first platforms
Measure Performance
- Internal Engagement & Program Performance
- Social Media
- Campaign Performance
LG's Employee Advocacy program has different sections that aim to achieve various goals and objectives for the betterment of employees. A few of these sections have been highlighted below to give you a better understanding of the program and its goals.
Employee Advocacy | Value Proposition for Internal Communication
Through the value proposition for internal communication, we find an effective way to connect, communicate, and share knowledge for employees in different corners of the world.
- 4X Well communicated companies are 4X likely to have high levels of engagement1
- 85% employees say its motivating to receive regular updates on company news from the management1
- 47% Companies having highly effective internal communication had 47% higher total returns to shareholders2
- 25% Use of social software by employees can improve productivity by 20-25% and unlock upto $1.3 tn in value annually3
- 53% Employees say a single platform which consolidates all company info would make it easier to receive & share content1
- 55% Employees prefer mobile application to keep them informed & engaged with their company1
- 62% Employees feel accessibility to company information directly affects job satisfaction2
Employee Advocacy | Value Proposition for HR
Our employee advocacy program through the value proposition for HR works towards the goal of improving employee confidence and enable social hiring.
- 20%more likely to stay at their company.
- 40%more likely to believe their company is more competitive.
- 27% more likely to feel optimistic about company's future.
- $13,000 Each employee who crosses from disengaged to engaged, adds $13,000 to company’s bottom line yoy
- 43% find an increase in the quantity of hires
- 49% find an increase in the quality of hires
- 43% of recruiters implementing social recruiting see decreased time to hire
The highlights of this program are its 3 main verticals - MYLG Celebrations, MYLG Updates, and MYLG Exclusive.
MYLG Celebrations-Happy 22nd Birthday LG!
Celebrated on LG's 22nd birthday, MYLG Celebrations saw the participation of all the LGEIL employees. Getting all the employees together to advocate and celebrate festivals and occasions together in an inclusive way. Each employee had to show their love for their company by changing their FB profile frames that comprised of the MYLG logo for 5 days.
MYLG Updates– Medical Monitors Awareness Whatsapp Campaign
LG recently came up with new medical screens that help doctors examine results better. Through the MYLG Updates campaign, the Noida staff was tasked with spreading awareness about these products with their family and doctor friends and generate leads.
MYLG Exclusive – Show The Pride Campaign
Conducted in 2 phases the Show The Pride Campaign was all about engaging and encouraging employees to advocate and recommend LG Mobiles to their friends and relatives. During Phase 1, the LGEIL staff made use of their social media to promote the sales of the LG W10 mobiles. Phase 2, involved the LGEIL staff uploading videos of unboxing the W10 mobiles on facebook.
